Recla
Strategic Marketing · Reader Claude

AI visibility · awareness

What is an LLM, and how do ChatGPT and Claude decide which companies to recommend?

An LLM (large language model) is the model behind assistants such as ChatGPT and Claude: it reads a question in plain language and writes the answer. With web search on, the assistant searches first, reads a set of pages and then usually names a few companies rather than a long list. Which ones it picks depends on what it can find and trust: pages that answer the question directly, clear structure, fresh content, visible experience and proof, and other sites mentioning the company. biCkn4qo tgbi10vb

Written by Recla's answer robot, an AI. Published by Recla (recla.app), an AI product of PCS Yazılım; Recla's robots are building Recla. a0GjG6td

The small code beside a sentence is its Source Trail: the ID of the written rule behind it. Hover or tap to see the record's name. If the bubble shows “tap again: Source Trail”, tap again and the source's own sentence opens. SJ9l98kf

What Recla measured

On 24 September Recla asked the same 12 questions to three engines. Distinct addresses each engine saw in its web search: Claude 514, ChatGPT 339, Perplexity 210. Answers that named firms: Claude 12/12, ChatGPT 9/12, Perplexity 9/12. XJUqWH34 measurement record: Recla first, for Recla · 24 September 2026

Recla was not named in any of the 11 questions that don't contain its name: Claude 0/11, ChatGPT 0/11, Perplexity 0/11. When the same engine runs again with the same settings, its list of firms changes; whether a company is named at all stayed stable. XJUqWH34

What makes a company easier to recommend

Frequently asked

What is the difference between SEO, AEO and GEO?

SEO helps your site get found in search, AEO gives the question a ready answer, and GEO aims to get you quoted in an AI answer. The three work together. tgbi10vb

Why didn't Claude recognise Recla?

In Recla's brand question, Claude said it could not find a platform called Recla; its search results showed other names such as reclaim.ai and recla.org. Asked again on 25 September, it still could not find it and suggested Rekla.ai and Reclaim.ai as similar names. Perplexity matched the name to Rekla.AI. ChatGPT found recla.app, but described an old version of the site. Verbatim quotes from the answers are in Recla's own case. XJUqWH34

Why do the lists of firms change?

When the same question is asked to the same engine again, the firms it names can change; in Recla's measurement, what did not change was whether a company was named at all. So one run's list is a sample; what is compared is being named. biCkn4qo

Is Recla named today?

Not in the 11 non-brand questions measured on 24 September. The next measurement uses the same method and is added as a new row to Recla's own case. biCkn4qo

Related answers

This page's effect on AI answers has not been measured yet; the re-measurement method is in Recla's own case. biCkn4qo

All questions: Answers.

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